Core R&D groups, should they carry market awareness.
- Should they know where there product operates?
- Should they know what is their customers’ profile?
- Should they know sales cycle of their products?
- Should they think about numbers in terms of sales (or no sales)?
- Should they know the size of their market segment?
Please leave a comment on these points above.
I am planning to write an article and then a booklet on ‘Market savviness is not for field only’. Would love to see your comments before I write on the subject.
